Four major players in Malaysia’s tourism, trade events and airline industry have come together to speed up destination preparation and facilitate Malaysia’s reopening to business and leisure travelers.
Malaysian Association of Convention and Exhibition Organizers and Suppliers (MACEOS), Malaysian Hotel Association (MAH), Malaysian Association of Travel and Travel Agents (MATTA) and Malaysia Aviation Airlines Group (MAG) made up of Malaysia Airlines, Firefly and MASwings have signed a Memorandum of Understanding (MoU) to position Malaysia as a safe destination for business and leisure travelers.
The signatories of the MoU were Datuk Tan Kok Liang, Chairman of MATTA, Dato ‘N. Subramaniam, Chairman of MAH, and Francis Teo, Chairman of MACEOS and Captain Izham Ismail, Managing Director of Malaysia Aviation Group. The signing ceremony was honored and assisted by YB Dato Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture of Malaysia; YBhg Datuk Wira Dr Noor Zari Hamat, MOTAC General Secretary; Dato ‘Hj. Zainuddin Abdul Wahab, Managing Director of Tourism Malaysia, and assisted by tourism industry players and trade events from across ASEAN via a fully virtual platform.
The MoU focuses on the combined efforts of the three industry giants and the national airline to establish a Travel Safe Alliance (TSA) Malaysia. Certified by Bureau Veritas Certification Malaysia, it is a complete ecosystem of secure travel solutions made up of the “Travel Safe” label for the organization of trips and tours, the “Clean & Safe Malaysia” label for hotels and “SafeBE” for professional events and congresses. premises. Meanwhile, Malaysia Airlines will continue to be the standard bearer to ensure a seamless, safe and hygienic travel experience in accordance with its Fly Confidently campaign.
TSA Malaysia is committed to ensuring that appropriate health and safety procedures and processes are in place with globally recognized best practices, procedures and recommendations related to preventative measures for a more travel and business environment. safe during and after the COVID-19 pandemic period.
As the immunization program gains traction and the government strengthens its support for tourism revival plans in Langkawi and other major destinations, the collaboration is seen as a timely decision to facilitate efforts to revive tourism and promote tourism. the economy.
Teo agrees, saying, “This collaboration is a key milestone that will put Malaysia on the path to recovery in tourism and trade events. TSA Malaysia will provide unequivocal assurance to travelers and delegates to business events that Malaysia is safe and ready to welcome international visitors to our shores. ”
He added: “For MACEOS, this collaboration and its results will strongly position Malaysia as a safe destination for business events. This will help us gain the trust of our international clients and investors who are generally very risk averse. Their business decision to choose Malaysia for their next international conference, convention or exhibition will be driven by the health and safety risks they perceive in Malaysia. Having our companies audited and certified by TSA Malaysia will go a long way in building confidence in the market. ”
Datuk Tan noted the change in travelers’ behavior due to the COVID-19 experience. He said: “Current travel trends have indicated that travelers are placing more importance on safety and health. MATTA’s members, all of whom are licensed tour operators, play a crucial role in ensuring that travelers’ safety needs are prioritized at all times while being able to fully maximize their free time while on vacation in Malaysia.
Dato ‘N. Subramaniam reiterated the marketing and branding potential of TSA Malaysia, stating: “MAH was the first in the industry to introduce an independently certified health and safety label for hotels last year. in July 2020, with over 130 hotels on the program now. . Our hotel label “Clean & Safe Malaysia” is the sign to look for – it is extra assurance given to our guests for a worry-free stay, whether for leisure or business.
“The collaboration with MATTA and MACEOS further amplifies this, providing safe end-to-end travel solutions for travelers, and we are sending a strong message to the world, that Malaysia is ready, we are ready to welcome everyone again” , did he declare. added.
As the country’s national carrier, Malaysia Airlines, along with sister airlines Firefly and MASwings, are fully prepared to facilitate safe air transportation service to, from and within Malaysia.
Captain Izham Ismail commented: “This alliance further signifies our commitment and seriousness in bringing back confidence in travel for all travelers that their health and safety is our top priority. We are committed to ensuring that our guests bring back a memorable experience of Malaysian hospitality at every point of touch. In addition, all of our employees on active lists have been fully vaccinated.
I am delighted to share that we have seen a positive trend in advance bookings reflecting the confidence of customers to travel since the recently launched Langkawi Travel Bubble. This positive development resulted in an increase of more than 500% of our domestic flight bookings, the highest booking recorded after the reopening of Langkawi. We believe that the development of more travel bubbles with critical markets will help revive air transport while helping to boost the socio-economy of people affected by the Covid-19 pandemic. ”
Malaysia Airlines currently flies to 58 countries within its network and through our alliance with aworld® and the airline’s codeshare partners, Malaysia Airlines is set to once again deliver superior connectivity with seamless travel to 1,000 destinations in more than 150 countries.