Travel Safe Alliance Malaysia expands its partnership


Travel Safe Alliance Malaysia (TSAM) has partnered with Penang State’s EXCO Office for Tourism and Creative Economy (PETACE) to increase travel market confidence in Penang State.

TSAM, which was recently launched in October this year, comprises four major players in the tourism, business events and airline industry in Malaysia, namely the Malaysian Association of Congress and Exhibition Organizers and Suppliers (MACEOS), the Malaysian Hotel Association (MAH), the Malaysia Association of Tour and Travel Agents (MATTA) and the airlines of the Malaysia Aviation Group (MAG) consisting of Malaysia Airlines, Firefly and MASwings.

With the gradual resumption of tourism activities, the joint partnership is seen as a timely move by Penang to lead tourism and economic recovery efforts, where safety and health aspects are prioritized across the industry, including included for hotels, catering establishments, convention centers, tours and transportation.

Penang State EXCO for Tourism and Creative Economy, YB Yeoh Soon Hin, said, “As Penang State’s EXCO for Tourism and Creative Economy, it is also essential for me to lead the necessary efforts to keep everyone safe. We have and will continue to work hard to ensure that Penang can receive tourists safely to revive the economy.

He noted that the dual assurance of Penang’s industry-specific security accreditation program – the first in Malaysia – and TSAM’s travel solution certified by Bureau Veritas Certification Malaysia, have raised the benchmark for security of trips. “This gives travelers strong assurance that the Penang State Government places travel safety at the top of its priorities and welcomes tourists to its shores for a hassle-free holiday,” he said.

He added: “In addition to this, the Penang Responsible Tourism campaign was also unveiled in July last year to remind all parties of their respective roles when participating in travel activities. that this campaign is also updated from time to time, in accordance with the guidelines set by the National Security Council, to better adapt to the pandemic situation in the country.”

Emphasizing that TSAM would provide a competitive advantage to players in the tourism industry, YBhg Datuk Tan Kok Liang, President of MATTA, shared, “TSAM will play a key role in promoting Malaysia as a safe travel destination, especially as travel safety and hygiene has become one of the top concerns of travelers around the world. TSAM will set the bar from first to last-mile travel standards, and accredited Malaysian tourism players will certainly have a sharper competitive edge when it comes to competing for market share in various markets. key sources.

YBhg Dato’ N. Subramaniam, President of the MAH, welcomed that the hygiene practices put in place by hoteliers are gaining ground. He said: The Malaysian Hotel Association first launched the Clean & Safe Malaysia Hygiene and Safety Certification for Hotels in July 2020, and today it has become the benchmark for hotel safety standards as well as a key element of TSAM. The Penang state government’s approval is an important step to further boost traveler confidence in the impending tourism recovery. »

Meanwhile, MACEOS Chairman Mr. Francis Teo said industry-wide implementation of consistent safety standards was necessary to strengthen Malaysia’s tourism industry. He called on all tourism industry players to subscribe to TSAM, saying: “TSAM looks forward to seeing wider acceptance and implementation of its certification program among tourism industry players. This is particularly urgent in light of the launch of new flights to Penang from Kota Kinabalu and Kuching from December 1, 2021.”

Chairman and CEO of MAG Group, Captain Izham Ismail, said the collaboration was in line with its corporate mission of providing a safe travel experience. He said: “We are delighted to be working with our counterparts in Penang as this continues to be a key domestic market for us – evident with the recent launch of Penang as a new hub for direct flights from the state to Kota Kinabalu and Kuching As the flag carrier, we will continue to be the flag carrier in providing a seamless, safe and hygienic travel experience for business and leisure travelers, supported by our sister airlines Firefly and MASwings .health and safety measures by Airlines Ratings, consisting of strict security initiatives and procedures so that our passengers can travel with peace of mind.”

He added: “Safety and security is an integral part of MAG’s DNA and way of doing business. our journey.As a responsible organization, we recently completed a detailed audit of our subsidiaries with Bureau Veritas Certification Malaysia to ensure we not only meet health standards within the organization, but also certify our efforts to keep our customers safe. This will further reinforce our commitment to safer and smoother travel, so leisure and business travelers can continue to #FlyConfidently with us.”

At the same event, MAG launched its MHFlySafe campaign and logo which further reinforced its commitment to putting safety and hygiene at the heart of all end-to-end customer touch points – from check-in counters, lounges, on board its flights and through to the point of arrival.

As year-end travel to Penang is set to surge due to pent-up demand and enticing holiday deals, tourism industry players can inspire confidence in the traveling public by signing up for the PETACE-endorsed TSAM certification program .


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