- Tourplus to be CYTS travel provider, in preparation for outgoing post-Covid travelers
- CYTS will support Tourplus with resources within the Chinese tourism industry
MALAYSIAN travel technology start-up Tourplus Technology Sdn Bhd has signed a memorandum of understanding with Yubei-based ChongQing China Youth Travel Services Co Ltd (CYTS). In a statement, Rickson Goh, founder and CEO of TourPlus, said the memorandum of understanding places Tourplus as a travel supplier for CYTS.
CYTS is an international travel agency with outgoing tourist group qualifications issued by the National Tourism Administration of China. A fully-fledged agency, the company purported to operate international and national tourism services spanning global reach.
This includes organizing foreigners, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan to come to China for inbound tourism, tourist reception.
The organization also arranges overseas and domestic travel for Chinese citizens, hotel reservations, and conference and exhibition services, he said.
“The partnership between Tourplus and CYTS aims to prepare post-Covid Chinese travelers entering Malaysia and ASEAN countries,” Goh said. “The MoU states that Tourplus will be CYTS ‘travel supplier to promote travel in the Chinese market through online and offline channels.”
Goh said that although historically the size of the pre-Covid market in the country from China is huge, Tourplus plans to start small and target 100,000 inbound Chinese travelers, with a target revenue of 2.44 million dollars (RM 10 million) through this partnership.
China is experiencing a rebound in the domestic tourism market. The China Tourism Research Institute predicts that in the first half of 2021, the number of domestic tourists will reach 1.722 billion person-trips, and domestic tourism revenue will reach 1.28 trillion yuan (US $ 197 billion). .
According to Tourplus, the market size for outgoing Chinese visitors to Malaysia was three million per year before the Covid-19 pandemic.
Goh said domestic tourism in Malaysia is still in limbo, although Tourplus is optimistic about the market rebound after Covid and beyond 2021.
“In 2020, the global tourism industry has been hit hard by the impact of the Covid-19 pandemic and China’s tourism industry has been hit hard. In order to better seize the opportunity of overseas tourism in China in the post-Covid era and to better contribute to the “belt and the road”, we are looking for the opportunity to cooperate with Tourplus, one of the leading travel technologies based in Malaysia, ”said Chen Wei Dong, President of CYTS.
CYTS will support collaboration with its resources within the tourism industry in China, including providing support to Tourplus for brand empowerment, product operation and resource integration, he said. .
“This collaboration is to launch the business development of Tourplus in China,” Chen said.