Standard International launches loyalty program for travel agents

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WHY IT RATES: Have you always dreamed of being a secret agent? Instead of being like James Bon, you can be the best travel advisor you can be with the new platform.—Donald Wood, senior editor of Breaking News.


The Standard, the leading boutique hotel brand, today announced the launch of Secret Agent, its new exclusive specialty rate program designed specifically for travel agents. The private platform will offer exclusive rates and benefits for use at all award-winning properties in The Standard & Bunkhouse Group’s portfolios.

Travel agents accepted into the program will have access to exclusive guest benefits, competitive commission rates, insider tips, expert training and insight into travel industry trends. . Each member of the Secret Agent Program will also have access to a dedicated “Allied Agent” available 24/7 to assist with bookings.

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Secret Agent members will have access to multiple promotions with a combination of discounts, commissions and benefits allowing them to tailor the best experience for their clients:

—Secret agent discount: from 10% off BAR / 10% commission

—Secret Agent Package Me Up: from 20% off BAR / 0% commission

—Secret Agent Benefits: from 10% commission/F&B credit + upgrade/early check-in and late check-out upon availability

Following the success of Standard’s “Friends with Benefits” program, which offers customers preferred rates at all The Standard properties worldwide, The Standard has created Secret Agent to better engage and benefit frontline travel agents from the industry.

Travel agents who join the program and book through the Secret Agent platform by June 2022 will be entered into a prize draw to win a trip to The Standard, Ibiza & The Standard, London. Prize includes a three-night stay at Standard, Ibiza, a two-night stay at Standard, London and a $1,000 flight credit.

To be eligible for membership in the Secret Agent Program, travel agents must be IATA certified and are encouraged to apply for secretagent.standardhotels.com.


THE SOURCE: International standard press release.

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