Norwegian Cruise Line is a large-ship cruise line that bridges the mainstream and premium cruise categories, depending on the ship a cruiser is on. The line operates a fleet of 18 ships (as of August 2022) which carry between 1,936 and 4,266 passengers. Five other ships are on order for delivery between 2023 and 2027.
NCL’s newest ships feature amusement park-style attractions ranging from high-octane go-kart racing and laser tag gaming to VR arcades, water parks and ropes courses. Their ships are renowned for their wide selection of specialty restaurants, most of which are a la carte, a departure from the cruise tradition of charging a flat-rate surcharge for specialty meals.
Norwegian Cruise Line sails around the world, to countries on six continents and in between. Itineraries cover Alaska, Asia, parts of Africa, Australia and New Zealand, Black Sea, Canada and New England, Bahamas/Caribbean and Mexico, Middle Orient, Central America and the Panama Canal, South America, Greece and the Mediterranean, Northern Europe and the South Pacific.
Norwegian Cruise Line is also the only large-ship cruise line to offer a Hawaiian itinerary on all Hawaiian Islands.
Norwegian Cruise Line’s travel agent portal, called Norwegian Central, offers a comprehensive suite of resources that help travel advisors “learn, promote, book and connect.”
Among the many resources available on the Norwegian Cruise Line travel agent site are:
- Norwegian Cruise Lines University (NCLU)
- Access to marketing headquarters for a variety of marketing assets, including customizable emails, social media posts, and flyers
- BOOKNCL booking engine reserved for advisors
- Business Managers Directory
- Access to the latest NCL news
- NCL Help, for answers to questions about products and promotions
- SalesPal, which allows advisors to sort entry prices by departure date, find group space availability and individual supplement rates for ships where studio cabins are not available.
Norwegian Cruise Line Travel Agent Training
Norwegian Cruise Line University
One of the most important resources on NCL Central is NCLU (Norwegian Cruise Line University), which offers several NCL training courses to expand agents’ brand knowledge. As travel advisors progress through the course, they gradually become eligible for discounted rates for NCL cruises. Additionally, travel counselors have the opportunity to earn three CLIA credits per degree; counselors who complete NCLU to a doctoral level will earn 12 CLIA credits. (To submit to CLIA, upload your NCLU degree certificate, then upload it to your CLIA electronic logbook.)
Norwegian Cruise Line Fares and Travel Agent Fams
Discounted fares are available for travel advisors who are students at Norwegian Cruise Line University and have completed an associate’s degree or higher. NCL Travel Agent rates are tiered based on NCLU degree level achieved and can be up to 30% off their personal cruise vacation.
Fams are available to travel advisors, but subject to availability. Trips are arranged by NCL business managers; travel advisors should contact their dedicated sales manager for more information.
Norwegian Cruise Line Travel Agent Sales Representatives
NCL has 32 business managers; Advisors can use the NCL travel agent portal, Norwegian Central, to find and contact their Sales Manager. (Under the CONNECT column.)
Marketing support for Norwegian Cruise Line travel agents
Travel advisors can use NCL Marketing Headquarters, available on Norwegian Central, to access a variety of customizable marketing assets, including emails, social media posts and flyers.
Percentage of bookings from the travel agency community
Travel agent bookings represent nearly 30% of all NCL bookings.