Just Started – Brett Norton: Ultimate Travel Club


Founder’s name: Brett Norton
Release date : September 30, 2021
Number of employees: seven

What is your business doing?

Ultimate Travel Club is an exciting new start-up that aims to improve travel by giving members access to prices generally available only for commerce. Using a subscription service model, Ultimate Travel Club is excited to be a part of the renaissance of the travel and lifestyle industry, supporting the providers and infrastructure already in place. The model removes commission and hidden charges, ensuring the best possible prices. Providing access to savings of up to 40% in an incredible range of hotels, vacation rentals, flights, car rentals, cruises, and a host of recreational options including restaurants, parks, and attractions. theme, golf courses, cinemas and theaters. All at the best possible price.

This all-new, innovative approach, launched just as travel restrictions are easing, not only ensures consumers always get the best rates, but they’ll also be able to book the widest range of dates, fares, rooms and more. of available locations. Unlike traditional agents and membership programs, Ultimate Travel Club is fully independent and able to offer genuine choice in the UK and globally. Their private member status means that subscribers have access to commercial prices not available on public portals. All backed by a state-of-the-art price guarantee and ATOL protection.

Where did the idea for your business come from?

Ultimate Travel Club is the brainchild of a team of industry experts, who saw the opportunity to help travel come back in a smarter way following the challenges of the pandemic. The Ultimate Travel Club team knows that consumers know the benefits of subscription services. Their vision, therefore, is to create a growing community of like-minded travelers who have the confidence to explore more because they always pay less. Ultimately, encouraging more travelers to return to the hard-hit hospitality industry. Supporting the travel and leisure industry in the UK and globally.

How did you know there was a market for it?

The company was born out of what we saw during the pandemic and the evolution of the world of travel. We know the travel industry has had extremely difficult years and we want to help it recover by making travel more accessible to everyone. Travel is likely to be more expensive with less choice in the short term, and there is a huge pent-up demand for people to escape and explore. We want to help people travel again and basically bring back travel, better. Ultimate Travel Club members can access up to 40% off at over 900,000 hotels. Subscription models are everywhere (home-cooked meals, gin, makeup, toilet rolls and other everyday items) and people are comfortable with them. It’s a proven model that works. It’s the subscription billing model that allows us to offer trips at commercial prices. And we love the travel industry and know there is such an appetite to re-explore the world – which is why it is important for us to be a part of getting it back on track after such a difficult time.

What were you doing before starting your business?

Stephen is the founder of Pimento – a network of dedicated marketing agencies where we provide clients with access to 5,500 marketing professionals in 200 agencies and consulting firms. We tap into an unrivaled network of specialists, to ensure that the right experience and the right talent meet brand challenges at the right time. Brett has spent the past 12 years running a consulting business providing strategic advice to travel, leisure and hospitality businesses.

Have you always dreamed of starting a business?

I am fortunate to have been involved in quite a few start-ups – some funded by larger companies, and others as a consultant to entrepreneurs. Ultimate Travel Club is the first business I started from scratch entirely based on an idea I had, without the backing of a big company. It’s something I’ve always wanted to do. It was exciting – and a little scary – to see this come true.

How did you finance your business?

Before the launch, we launched a crowdfunding campaign inviting investors to join our Club 500 so that they feel involved in the development of the company. We raised a significant amount of money which contributed to technological development by ensuring that at launch we offered the best customer experience. What we do is member driven, so we needed to recruit a fan club of engaged and interested people who were ready to get involved and have their say. In return, we offered them a one-time, heavily discounted membership and a wide range of exclusive benefits, including the ability to invest and attend special events.

Explain your business model and how you make money.

Ultimate Travel Club is a whole new way for people to book trips at commercial prices, giving consumers more choice and money saving options. As restrictions are lifted and holiday bookings increase, the UK public is excited to travel, explore and enjoy new experiences again. For a monthly cost of £ 19 per month, consumers can secure non-markup prices offering savings of up to 40% on a wide range of travel, leisure and lifestyle options – from budget to luxury – at home and abroad. Ultimate Travel Club members will have access to the widest range of hotels, vacation rentals, flights, car rentals, cruises, and plenty of leisure options including restaurants, theme parks, golf, cinemas and theaters. Each month members receive £ 10 travel credit to use for future travel. Ultimate Travel Club is proud to work with leading partners across the current travel industry landscape including Priority Pass, Vibe, JTA, Open Fairways and Gourmet Society, and looks forward to welcoming more. partners – especially those who could benefit from access to our closed user group of travel savvy members – as our business launch gains momentum.

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