Host Agency Reviews (HAR) has announced its 2021 Travel Agent Survey. This is the first year that HAR has combined its expense survey and its income survey into one. The research provides essential data on the revenues, fees and demographics of independent travel counselors.
HAR will also monitor the impact of COVID on the travel counselor community to provide suppliers with a better understanding of the travel agent distribution channel. The research will also help travel counselors assess their own progress and support lobbying efforts on behalf of the travel agent industry.
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The survey is being conducted in partnership with many different organizations including American Society of Travel Advisors, CCRA, Departure Lounge, Destination Wedding and Honeymoon Specialist Association, Destination Wedding University, Ensemble, Expedia Cruises OVC, Gifted Travel Network, Independent by Liberty Travel , Independent by Flight Center, KHM, Luxury Travel Group, Nexion Travel Group, Nexion Canada, External Agents, Travel Leaders Market Square, Travel Leaders Network, Travel Planners International, Travel Pulse, Travel Quest Network, The Travel Institute and Uniglobe Travel Center.
âASTA is excited to partner with Host Agency Reviews 2021 survey to determine the latest revenue trends among hosted travel counselors. The results of this component of the research, coupled with a simultaneous assessment of the changing travel counselor fee landscape, provide an excellent opportunity to examine changes and trends on both fronts, âsaid Mark Meader, senior vice president of industrial affairs and education at ASTA. âWith the increased complexity of travel resulting from the pandemic, the impact on revenue and expenses is more critical to understand and assess now than ever before. “
HAR is using travel counselors to complete the survey and help provide valuable advice. HAR will continue its tradition and award eight participating advisors with a $ 25 gift card through a raffle. It will also publish the results of its research throughout the year, including information on the latest trends in travel agent income based on education, experience, region and niche; start-up costs and revenues for new agents; trends in travel agent fees by type of agent; and the latest travel agent demographics.
âWe are very grateful to the advisors who respond to the survey and our partners who help us reach a wide variety of advisors, from homed to independently accredited, from storefront to home, from leisure to luxury,â said said Steph Lee, founder of Host Agency. Comments. “We’re excited to be able to give back by providing survey data to help advisors assess their progress, to give providers real-world data on travel agency distribution data, and this year by giving unique, quantifiable information on how COVID-19 has impacted the travel agent community.
To complete the survey, travel counselors can click here.